Katie - Managing Partner
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Spa is renowned for its caring, compassionate and nurturing experts, Therapists join the Spa and Wellness industry to help other people. That is the very reason I joined the sector myself and I now use my 24 years experience and knowledge to grow and develop Spa businesses. Ultimately, in turn, to ensure our industry also continues to be the best it can be.
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With a focus on spa wellness and business operations, I specialise in driving development, membership growth, premiumisation, and sustainability initiatives.
As the UK country Ambassador for World Wellness Weekend, I am dedicated to promoting excellence in the industry.
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I have spent many years working across many luxury platforms. These include Private Member Spa and Clubs, Skin Clinics, Nail Bars and Hotel Spas across the UK and Europe. Including over eight years in Country, Regional and Director roles heading up all aspects of Spa and Wellness, both operationally and strategically. I am an expert in my field and have been fortunate to work with some of the industry’s leading suppliers, consultants and designers with whom I work collaboratively with to support your enterprise.
As the Spa sector continues to evolve and develop, and in order for your business to continue to be a leader in its sector, I will create a tailored plan for you. On the Services page you’ll find some of the things I am able to support you with. However, no two businesses are the same. Therefore you can "Pick & Mix" out of the key areas that I focus on in order for us to work together to create a plan that works best for you.
MEET KATIE
"No challenge is too big if you surround yourself with the right people."
Katie Byrne Plowman
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​Commercial
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Commercially focused track record.
Builds asset value in business.
Target driven ensuring achievable yet aspirational goals are set.
Instinctively builds trust to develop commercial strategies.
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Leadership & People Skills
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Strong leadership and people skills.
Builds trust and optimises teams.
Drive teams to be the best they can be.
Strong coach and trainer.
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Operational
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Operational, leadership and performance led.
Excellent operational knowledge that will help drive your business.
Can develop strategies that are both operational and focused on driving commercial aspects of the business.
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Customer Focused
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Passionate about spa communities and building relationships.
Exceed customer expectations within strategy.
Focus on it being all about the people both internally and externally.
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